The Alpha Strategies: Understanding Strategy, Risk, and Values in Any Organization

by Alan W Kennedy and Thomas E. Kennedy

"The book's easy-to-follow approach is surprisingly versatile, given its simple design."


"Their succinct, elegant approach focuses on the hows and whys of strategy - not just the numbers."


"A no-guesswork guide to business strategy and a persuasive thesis on why some organizations are more successful than others."


Kirkus Starred Review, April 2, 2013



"Their most intriguing insight, however, is that organizations must arrange their strategies into the following array: One strategy, which they call the Alpha, will be the ultimate driving force and focus for the organization; two or three strategies are the Influencers, because they provide the most guidance and constraint on that Alpha; and the other strategies are Enablers, helping it all to work."


Harvey Schachter, The Globe and Mail, May 20, 2013  






Copyright © 2013 by ALAN W. KENNEDY and THOMAS E. KENNEDY

Library of Congress Control Number: 2012913854

ISBN: Hardcover 978-1-4771-5286-7 Softcover 978-1-4771-5285-0

All rights reserved. No part of this book may be reproduced or transmitted

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without permission in writing from the copyright owner.


This book is printed in the United States of America by:


Xlibris Corporation