The Alpha Strategies: Understanding Strategy, Risk, and Values in any Organization

The Alpha Strategies: Understanding Strategy, Risk, and Values in Any Organization

by Alan W Kennedy and Thomas E. Kennedy

"The book's easy-to-follow approach is surprisingly versatile, given its simple design."

"Their succinct, elegant approach focuses on the hows and whys of strategy - not just the numbers."

"A no-guesswork guide to business strategy and a persuasive thesis on why some organizations are more successful than others."

Kirkus Starred Review, April 2, 2013 http://bit.ly/10b8jtx

"Their most intriguing insight, however, is that organizations must arrange their strategies into the following array: One strategy, which they call the Alpha, will be the ultimate driving force and focus for the organization; two or three strategies are the Influencers, because they provide the most guidance and constraint on that Alpha; and the other strategies are Enablers, helping it all to work."

Harvey Schachter, The Globe and Mail, May 20, 2013 soa.li/2fag6Gi

Library of Congress Control Number: 2012913854

ISBN: Hardcover 978-1-4771-5286-7 Softcover 978-1-4771-5285-0

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